consumers

PreferenceCentral allows consumers to control their advertising experience by providing the information and toolsets needed to put power back with the people.

publishers & ad networks

Developed by pioneers of the online advertising, privacy and compliance industry, PreferenceCentral enables publishers and ad networks to be compliant with the Self Regulatory Principles for Online Behavioral Advertising. Best of all it's FREE!

brands

PreferenceCentral is a comprehensive solution that allows advertisers and their partners to provide consumers with an easy way to control their own advertising experience.

the only solution which provides choice
over the advertiser, not just ad networks