The Rewards of Fostering Consumer Trust
Giving consumers control will enable brands to focus on communicating more effectively with the much larger universe of consumers who would openly welcome a particular brand message. Some critics claim that putting the consumer in control of advertisements could severely hurt brand revenues and eliminate the scale brands count on to expand their footprint. This is an incorrect assumption. The small percentage of consumers that would likely opt out of advertising altogether represents an estimated four percent or less. And at best, those impressions are wasted on uninterested consumers, and at worst, those impressions damage a brand's reputation by communicating the wrong message to the wrong individual.

PreferenceCentral offers a variety of benefits for cutting-edge brands:

• Remain compliant with OBA Principles, FTC guidelines, CLEAR standards
• Stay ahead of the ever-changing regulatory environment
• Seamlessly integrate with your existing preference center or leverage a customized preference center solution
• Give consumers choices over the types of targeted advertisements that they want to receive across networks
• Foster consumer trust and brand loyalty
• Avoid negative feedback and wasted impressions