"Its controls are based on more understandable brands and ad categories, rather than a jumble of obscure ad-network names"

NEWS & PRESS

If the Price is Right, Consumers Don't Mind Online Ads After All
May 15, 2011 | Forbes.com | News Coverage

Defining Do Not Track so it doesn't 'break' the Internet
March 2, 2011 | DM News | News Coverage

Publishers get more choices for online advertising self-regulation
January 21, 2011 | eMedia Vitals | News Coverage

Specific Media Announces Deployment of Advertising Option Icon Powered by PreferenceCentral
January 05, 2011 | Press Release

Resisting the Online Tracking Programs
November 11, 2010 | New York Times | News Coverage

PreferenceCentral Endorses DAA Privacy Effort
October 06, 2010 | DIGIDAY:DAILY | News Coverage

PreferenceCentral Cited in Independent Research Report as a Solution for Marketers to Manage Consumer Privacy
October 04, 2010 | Press Release

PreferenceCentral Signs Approved Provider Letter of Intent With the Digital Advertising Alliance (DAA) for Behavioral Advertising Compliance & Monitoring
October 04, 2010 | Press Release

UnsubCentral and PreferenceCentral Honored in Online Trust Alliance Annual Leadership Awards
September 28, 2010 | Press Release

Love My Mobile App? Then Love My Ad
September 10, 2010 | MarketingVox | News Coverage

Online Privacy Debates
August 31, 2010 | Economist | News Coverage

The truth about consumers' targeting fears
August 31, 2010 | iMedia Connection | News Coverage

Meet the Big Online Marketing Firm That Wants 'Do-Not-Track' Legislation
August 12, 2010 | AdvertisingAge | Commentary

What Would Happen If Viewers Got A Choice of Ads?
August 10, 2010 | MarketingVox | News Coverage

Free Content And Targeted Ads Leave Users Most Comfortable
July 29, 2010 | SocialTimes | News Coverage

eMarketer: Web Users Demand Control over Ad Targeting
July 22, 2010 | Financial | News Coverage

Web Users Demand Control over Ad Targeting
July 22, 2010 | eMarketer | News Coverage

Rocket Fuel Finds Low-Cost CPA Formula Through BlueKai Ad Data
July 21, 2010 | MediaPost | News Coverage

Showing Value Boosts Consumer Acceptance of Behavioral Targeting
July 12, 2010 | E-consultancy | News Coverage

Consumers prefer targeted ads for free content
July 12, 2010 | MarketScan | News Coverage

Consumers Prefer Targeted, Relevant Online Advertising in Exchange for Trade-Offs
July 08, 2010 | eM+C | News Coverage

In Right Context, Internet Users Like Targeted Ads
July 08, 2010 | Marketing Chart | News Coverage

Consumers Want Options in Advertising
July 08, 2010 | BizReport | News Coverage

Three Facts You Never Would Have Guessed About Online Marketing
July 07, 2010 | Marketing Vox | News Coverage

Dueling Studies Contrast Consumer Attitudes on Targeted Ads
July 07, 2010 | digiday:DAILY | News Coverage

New PreferenceCentral Study Reveals Consumers' Attitudes Toward Behavioral Targeting are More Complex than Indicated in Past Research
July 07, 2010 | Press Release

PreferenceCentral lets consumers manage the advertising they see online. Will they use it?
April 29, 2010 | E-consultancy | News Coverage

New Tool Allows Consumers To Manage Behavioral Targeting Preferences
April 29, 2010 | MediaPost | News Coverage

UnsubCentral Introduces First Solution That Empowers Consumers to Control Their Own Online Advertising Experience
April 29, 2010 | Press Release

THOUGHT LEADERSHIP

How to create ads that consumers trust
June 09, 2010 | Thought Leadership

EVENTS