- Ensure marketers are compliant with the IAB's self regulatory principles for online behavioral advertising
- Give consumers control over the advertising they see
- Make digital advertising more meaningful
Digital advertising has never been more important for brands that are seeking to communicate and engage online consumers. At the same time, consumers do not trust or understand the value of digital advertising, particularly targeted advertisements. It's no wonder. There hasn't been enough consumer education, and the types of best practices that the industry needs to advance must happen much faster than the pace of current industry self-regulation, government and legislative activities. Brands focused on quality engagement with online consumers not only need a way to confirm their privacy policies and other practices are sound and in place, they need a solution that gives consumers control of their online advertising experience.
PreferenceCentral was launched to provide brands with an easy way to support meaningful and effective online consumer relationships based on trust.