PreferenceCentral offers a variety of benefits for publishers:

• Turn targeted advertising into a positive experience for users, providing them with control and customization
• Be a leader in consumer privacy and advocacy today and foster consumer trust and brand loyalty in the future
• Free Integration and Implementation
• Preserve ad revenue from compliant targeted advertising
• Monitor targeted advertising compliance by advertisers/ad networks on your websites
• Control the look and feel of the disclosure
• Enables multiple access content models
• Compliance with Self Regulatory Guidelines for Targeted Advertising