PreferenceCentral enables leading brands to offer consumers transparency and control across all of their marketing and communications channels. Developed by pioneers of the digital advertising, privacy and compliance industries, PreferenceCentral is the first and only platform that enables compliance with the self-regulatory principles of Online Behavioral Advertising (OBA) while providing consumers with choice over brands, instead of just ad networks. Best of all, it's simple and easy to adopt. PreferenceCentral signed a letter of intent to be named an "Approved Provider" by the Digital Advertising Alliance (backed by the IAB, DMA, BBB, NAI, ANA, AAAA, and AAF) to help companies comply with the self-regulatory principles of Online Behavioral Advertising (OBA).

A Solution for All Digital Marketers
The top 500 brand advertisers rarely if ever advertise directly to consumers. Most employ advertising agencies, media placement businesses or employ ad networks or exchanges. Complimentary and seamless integration for agencies, ad networks and exchange partners is available to enable a brand to honor consumer preferences across networks. This allows agencies, networks and exchanges to show their commitment to supporting brand advertising best practices and enables them to serve alternative advertisements to consumers who have opted out of a specific advertising category or sub-brand.