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When you visit the Internet, you're often exposed to countless advertisements with little understanding of how or why you are receiving these messages. Many of these advertisements have been tailored to appeal to attributes or characteristics that you have previously expressed online whenever you filled out a form, for instance. The advertising brands have identified you as typical consumers "in market", or shopping for specific products or services. In some cases, brands even target you based on behavior that indicates you are "shopping" in real time.

Brands that partner with PreferenceCentral eliminate consumer confusion around this experience by offering you the ability to control their engagement with the advertisements, building trust and loyalty through a transparent commitment to your preferences.