Consumer Control Solution - Majority Are Interested
70% of internet users are interested in using a consumer control solution, 33% stating that they are very or extremely interested
Primary reason: Control of ads seen/not seen - Secondarily over information
Q: Based on this description of Consumer Control Solution, how interested would you be in using this free service?
Consumer Control Solution - Provides Assurance
41% of consumers become more comfortable with behavoiral targeting
Q: Am I willing to receive free online information and services in exchange for relevant advertising targeted to me?
Consumer Control Solution - Re-flates Trade-Off For "Free Content-Targeted Ads"
27% more willing receive targeted, relevant ads in exchange for free content
Q: What proportion of your time would you prefer to spend among each of the options below?